This design leveraged an SEO approach to print, ebook, and audiobook marketing. Product and lifestyle images were used to position the book to targeted consumer groups on Facebook and Google. Conversion optimization resulted in the use of a simple, long-form scrolling website with multiple call-to-actions scattered along its length. Atmosphere and texture are used to showcase the mystical side of The Inner Alchemist brand, while clean and sober fonts lend soberness and credibility to its alternative stance.