Reve Cosmetics is a line of medicinal cannabis products targeting women between the ages of 18 and 65+. With over 70% of pain sufferers being female, this exclusive line of products was created to offer benefits such as pain reduction, better sleep, less stress, and less anxiety. Because of its natural, plant-based composition, all content could be worked to address the need for a mild and natural alternative to conventional medicine. Using a cosmetic atmosphere to position the brand helped to target women exclusively. The central theme of REVE is inspired by the First Nations dream catcher and the holistic mandala, evoking feeling of peace and tranquility. Clean fonts and graphics were used along with a minimalist design approach to lend trust and authority to the brand.